The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: * Master media relations * Manage rumors and crises * Adapt areas of specialization to the Internet * Work with trade publications * Leverage websites, blogs, podcasts, and social networking sites * Monitor the Web for positive and negative feedback * Allocate resources and establish budgets * Measure the impact of Internet strategies
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models
The authors provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge,and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world.
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