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Kauffman Foundation - Market Research: Industry Research

This guide, created for the Kauffman Foundation's FastTrac New Venture program at Grace College & Seminary, highlights resources freely available to the attendees.


NAICS (pronouced NAKES), the North American Industry Classification System, is the 6-digit industry classification system developed in cooperation with Canada and Mexico for classifying businesses for the purposes of collecting, analyzing and publishing statistical data.

Search by keyword or code


The SIC (Standard Industry Classificaiton) Code is the system used by US government agencies to classifying industries by a four-digit code.   It was to be replaced by the NAICS code, but some databases and agencies still use the SIC Codes.

Keyword or SIC Code Search

Manual Search

Business Source Premier

Business Source Complete

Industry Search, Use Advanced Search -->in "NAICS code or Description"

Search by broad industry topic, then use the limiters on the left side of the results.  Click on Source types and look for "Industry Profiles" and/or "SWOT  Analysis"

NOTE:  This Database is courtesy of the Indiana State Library, choose Business & Careers, the Business Source Preimer

Small Business Resources

Small Business Resource Center is your one-stop source to learn how to start, finance, or manage your small business. Resources include sample business plans, how to guides, articles and websites.

NOTE:  This Database is courtesy of the Indiana State Library