COM 2700 Public Relations Principles: LancerQuest

The AMA Handbook of Public Relations is written to help professionals merge their traditional and Web-based campaigns while protecting their clients, companies, and themselves against harmful attention. Based on in-depth interviews and cutting-edge research, the book combines proven PR strategies with up-to-the-minute Web savvy to help readers: * Master media relations * Manage rumors and crises * Adapt areas of specialization to the Internet * Work with trade publications * Leverage websites, blogs, podcasts, and social networking sites * Monitor the Web for positive and negative feedback * Allocate resources and establish budgets * Measure the impact of Internet strategies

The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field. Topics Covered: - Crisis Communication and Management - Cyberspace - Ethics - Global Public Relations - Groups - History - Jargon - Management - Media - News - Organizations - Practitioners - Relations - Reports - Research and Analysis - Theories and Models

The authors provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge,and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world.

This book provides church leaders a resource to lead their congregations to a new culture of generosity and abundance that raises more money as well as more disciples, by encouraging a process of study, reflection, and action that is clear and practical.

What do Hobby Lobby, InterVarsity Christian Fellowship, Wheaton College, World Vision, the Little Sisters of the Poor, and the University of Notre Dame have in common? All are faith-based organizations that have faced pressure to act in ways contrary to their religious beliefs. In this book, two policy experts show how faith-based groups--those active in the educational, healthcare, international aid and development, and social service fields--can defend their ability to follow their religiously based beliefs without having to jettison the very faith and faith-based practices that led them to provide services to those in need. They present a pluralist vision for religious freedom for faith-based organizations of all religious traditions.

This reference provides guidance on eligibility for tax exemption, the private inurement and private benefit doctrines, nonprofit governance, lobbying, political campaign activity, public charities, private foundations, donor-advised funds, unrelated business activities, reporting, disclosure requirements, and more.