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MKT-3550 Nonprofit Marketing: Home


Chicago Symphony Orchestra


For each class period you'll need to locate a journal/magazine article pertaining to your specific nonprofit and the current major topic being studied that day.  You will have to do this for 10 out of the 13 non-exam class periods.  

The article much be written within the last 10 years.  

You will need to create an annotated (100-150 words) bibliography for each article in APA.


Major Topics:

Strategic planning
Marketing Research
Segmenting, Targeting, and Positioning
Delivery or physical locations
Promotional issues (advertising, public relations)
Generating funds
Attracting volunteers, and using board members
Private sector partners


Subject Guide

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Tonya Fawcett
Morgan Library, Room 204
574.372.5100 x6291