NAICS (pronouced NAKES), the North American Industry Classification System, is the 6-digit industry classification system developed in cooperation with Canada and Mexico for classifying businesses for the purposes of collecting, analyzing and publishing statistical data.
HINT: Use a broad industry topic/word, then use the limiters on the left side of the results page. Click on Source types and look for "Industry Profiles" and/or "SWOT Analyses"
In Nexis Uni you can find out about an industry, the top companies, and ration components in that industry either by searching on a term or using a SIC (Standard Industry Classification) number.
From the Nexis Uni home page,
1. Click on All Nexis Uni to the right of the Search Box.
2. Choose Company and Financial from the drop-down list
3. Enter your "Industry" (recreation, bakery, retail) into the search box, press Enter
4. To narrow your results, use the limiters on the left side of the screen. Industry drop-down will allow you to choose a particular Industry field. Category drop-down may reveal Analyst Reports.
--> In Guided Search area, choose, "A Publication"
--> In "Find Publication" box, type "Hoover's Industry Snapshots"
--> Click Search
Use the "Search Within Results" box to narrow the results to the industry you are researching