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Kauffman Foundation - Market Research: Internet Research

This guide, created for the Kauffman Foundation's FastTrac New Venture program at Grace College & Seminary, highlights resources freely available to the attendees.

Evaluating Internet Sources

Timeliness - create/update date

Authority - who is the author?  What are their credentials?

Accuracy - Is the information correct?  How does this information compare to other information?

Accessibility - Can you access the site consistently

Bias - What is the bias expressed at this site

 

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