1. Identify a persuasive message
2. Identify elements of persuasive appeals
3. What are the effects of the persuasive appeals?
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Key concepts: persuasive appeals, environment, audience
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“human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21)
Simons, H. W. (1976). Persuasion: understanding, practice, and analysis. Reading, MA: Addison-Wesley Publishing Co.