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COM 3030 Persuasion: Home


1.  Identify a persuasive message

2.  Identify elements of persuasive appeals

3.  What are the effects of the persuasive appeals?

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Key concepts:  persuasive appeals, environment, audience

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“human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21)

Simons, H. W. (1976). Persuasion: understanding, practice, and analysis. Reading, MA: Addison-Wesley Publishing Co.

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Tonya Fawcett
Morgan Library, Room 204
574.372.5100 x6291
574-372-5100 ext. 6297
Morgan Library - Learning Center
Grace College & Seminary
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Winona Lake, IN 46590
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