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COM 3030 Persuasion: Home


1.  Identify a persuasive message

2.  Identify elements of persuasive appeals

3.  What are the effects of the persuasive appeals?

Support with Scholarly Research

Key concepts:  persuasive appeals, environment, audience

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Some of the resources found on the website will be full text, others will direct you to the physical resources in the library. 





“human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21)

Simons, H. W. (1976). Persuasion: understanding, practice, and analysis. Reading, MA: Addison-Wesley Publishing Co.

Subject Guide

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Rhoda Palmer
574-372-5100 x6293

Need help?

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Tonya Fawcett
Morgan Library, Room 204
574.372.5100 x6291