Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
1. Identify a persuasive message
2. Identify elements of persuasive appeals
3. What are the effects of the persuasive appeals?
Support with Scholarly Research
Key concepts: persuasive appeals, environment, audience
Library Web Site
The Library's Website provides access to the resources you will need for your research.
Some of the resources found on the website will be full text, others will direct you to the physical resources in the library.
“human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21)
Simons, H. W. (1976). Persuasion: understanding, practice, and analysis. Reading, MA: Addison-Wesley Publishing Co.