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Books on Persuasion
Encyclopedia of Rhetoric and Composition by
Call Number: RESERVE PN 172 .E53 1996
Publication Date: 1996-01-01
Sourcebook on Rhetoric by
Call Number: RESERVE PN 172 .J37 2001
Publication Date: 2001-07-19
The Structure of Ancient Arguments by
Call Number: RESERVE PN 183.K37 1986
Publication Date: 1986-07-01
Understanding Persuasion by
Call Number: RESERVE PN 207.R67 1985
Publication Date: 1984-12-01
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Cold War Rhetoric by
Publication Date: 1997-11-30
Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism--strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
Compelling Form: Architecture As Visual Persuasion by
Publication Date: 2011-01-01
Compelling Form: Architecture as Visual Persuasion is an assessment of the visual persuasiveness of buildings. It demonstrates that architecture is as capable of social influence as speeches or advertisements are and that an awareness of this influence provides an insight into buildings cultural roles. The book considers a diverse array of structures ranging from museums, to performance halls, to universities, to cathedrals, to governmental buildings, to palaces, and to skyscrapers. Compelling Form is an important extension of theories of persuasion and visual communication to architecture and engineering. The book bases its assessments on the elements of visual literacy and then on the elements of architectural design to demonstrate that buildings, monuments, and even such means of commerce as bridges affect the viewer in such a way as to have social impact."
Patterns of Persuasion in the Gospels by
Call Number: BS 2555.2 .M254 1989
Publication Date: 1989-07-01
Persuasion in Advertising by
Publication Date: 2003-11-20
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.