from VCD-4480 syllabus
Qualitative - "studying the nature, quality, and meaning of human experience."
Narrative (words not numbers)
tends to be rich and complex
more difficult to analyze than Quantitative
Collection Methods:
interviews, surveys, questionnaires
observations - People are observed in naturalistic behavior
Quantitative - "controlled conditions via experiments, in order to isolate the causal effects of independent variables."
Collection Methods:
research Experiments
survey research
Primary research - original research carried out for a specific purpose
Sources: Original research, diaries, blogs, personal reflections, photographs, newspapers published at time of event
Secondary research - Research carried out by someone else for another purpose, basically second-hand research
Sources: newspapers, journals, websites, published research, books, academic journals, government reports, commercial research
"Marketing Research." Key Concepts in Marketing, Jim Blythe, Sage UK, 2009. Credo Reference. Accessed 02 Sep. 2019.
"Quantitative Research." The SAGE Glossary of the Social and Behavioral Sciences, edited by Larry E. Sullivan, Sage Publications, 2009. Credo Reference. Accessed 02 Sep. 2019.
Bhat, A. (2019). Exploratory Research: Definition, Methods, Types and Examples. Retrieved September 1, 2019, from Question Pro website: https://www.questionpro.com/blog/exploratory-research/
| Qualitative / Primary | Qualitative / Secondary |
| Quantitative / Primary | Quantitative / Secondary |
