Research Guides: Marketing: Customers

Best Customers

Best Customers by New Strategist Publication
Call Number: Reference HC100.C6 N49 2018
ISBN: 9781937737412
Publication Date: 2018-02-20
Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2014 Consumer Expenditure Survey Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

BLS Consumer Expenditure Surveys

Consumer Expenditure Survey
provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Consumer Expenditures -- 2020
This annual report includes integrated data from the Diary and Interview portions of the Consumer Expenditure Survey (CE) including one-page data tables. "The tables show average expenditures, income, and characteristics for consumer units classified by 13 characteristics--quintiles of income, before-tax income class, age, size of the consumer unit, composition of the consumer unit, number of earners, housing tenure, race, type of area (urban or rural), Hispanic origin of reference person, region, occupation, and education. The report also includes a brief discussion of expenditure changes for the year, a description of the CE survey, and a short glossary."
CONSUMER EXPENDITURES MIDYEAR UPDATE -- JULY 2018 THROUGH JUNE 2019 AVERAGE
Average expenditures per consumer unit(1) for July 2018 through June 2019 were up 2.7 percent compared with the July 2017 through June 2018 midyear average, the U.S. Bureau of Labor Statistics reported today. During the same period, the Consumer Price Index (CPI-U) rose 2.1 percent and average pretax incomes increased 6.4 percent.
Bureau of Labor Statistics - Indiana Data

Understanding your Market

U.S. Census Data

https://data.census.gov

Use the ADVANCED SEARCH, a menu-driven option, for accessing data by county and/or city.

Demographics

The Racial Dot Map

This US map is a visual representation of the population density and racial diversity in the United States. The 308,745,538 dots represent "each person residing in the United States at the location they were counted during the 2010 Census."

http://demographics.coopercenter.org/racial-dot-map/

Image Copyright, 2013, Weldon Cooper Center for Public Service, Rector and Visitors of the University of Virginia (Dustin A. Cable, creator)

Recommended books

Household Spending - 20th Edition NEW by New Strategist Press
ISBN: 9781933588247
Publication Date: 2015-07-30
Examines how much American households spend on hundreds of products and services by age, income, household type, region, race, and educational attainment. Products and services include apparel, entertainment, financial products, food, gifts, health care, household furnishing, shelter, & utilities, personal care, reading, education and transportation.
The Millennials
ISBN: 9781885070883
Publication Date: 2006-06-01
Generation X
ISBN: 9781885070890
Publication Date: 2006-06-01
Older Americans: A Changing Market
ISBN: 9781885070913
Publication Date: 2006-06-01

Subject Guide

Miriam Liethen

Email Me

Contact:

574-372-5100 x6292

StatsAmerica

StatsAmerica - Big Radius Tool

The Big Radius Tool is intended to provide “gross” numbers for a mileage-based radius, beginning at 50 miles and going up to 500 miles. Counties are aggregated, so this isn’t a hyper-precise tool but is intended to provide intelligence on the counties within a large (50 miles or more) radius.

Use It to:

Enumerate how many people live within a certain radius
See which counties are the largest and/or the fastest growing
Quickly learn the size of the labor force and unemployment rate ranges of the counties in the radius
Determine which industry sectors are among the largest in the radius

How to Use It:

It’s easy—just type in the name of a city or county and use the “autofill” to choose the center point of the radius. Then use the slider to increase or decrease the radius (minimum is 50 miles).