Research Guides: COM 2700 Public Relations Principles: Demographics

BLS Consumer Expenditure Surveys

Consumer Expenditure Survey
provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Consumer Expenditures – 2017
News release on 2017 consumer spending. Includes charts and data.
Industries at a Glance - Nursing and Care Facilities
Industries in the Nursing and Residential Care Facilities subsector provide residential care combined with either nursing, supervisory, or other types of care as required by the residents. In this subsector, the facilities are a significant part of the production process and the care provided is a mix of health and social services with the health services being largely some level of nursing services.

Statista

Statista is the leading statistics company on the Internet. Statista aggregates data on a professional level from different institutes and sources. There are over 80,000 topics from more than 180,000 different sources available.

Each statistic can be downloaded in different formats so that they can be integrated into the document (Graphic PNG file, PowerPoint file, PDF file, and Excel chart).

How to Video

Occupational Outlook Handbook

Occupational Outlook Handbook
The OOH provides career information on duties, education and training, pay, and outlook for hundreds of occupations.

Understanding your Market

U.S. Census Data - https://www.census.gov/

Explore Census Data - https://data.census.gov/cedsci/

Use Advanced Search for Filters.

Quick Facts - https://www.census.gov/quickfacts/fact/table/US/PST045219

Demographics

The Racial Dot Map

This US map is a visual representation of the population density and racial diversity in the United States. The 308,745,538 dots represent "each person residing in the United States at the location they were counted during the 2010 Census."

http://demographics.coopercenter.org/racial-dot-map/

Image Copyright, 2013, Weldon Cooper Center for Public Service, Rector and Visitors of the University of Virginia (Dustin A. Cable, creator).

Subject Guide

Tonya Fawcett

Email Me

Contact:

Morgan Library, Room 204

574.372.5100 x6291

StatsAmerica

StatsAmerica - Big Radius Tool

The Big Radius Tool is intended to provide “gross” numbers for a mileage-based radius, beginning at 50 miles and going up to 500 miles. Counties are aggregated, so this isn’t a hyper-precise tool but is intended to provide intelligence on the counties within a large (50 miles or more) radius.

Use It to:

Enumerate how many people live within a certain radius
See which counties are the largest and/or the fastest growing
Quickly learn the size of the labor force and unemployment rate ranges of the counties in the radius
Determine which industry sectors are among the largest in the radius

How to Use It:

It’s easy—just type in the name of a city or county and use the “autofill” to choose the center point of the radius. Then use the slider to increase or decrease the radius (minimum is 50 miles).