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COM 2700 Public Relations Principles: Demographics

BLS Consumer Expenditure Surveys

Statista

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Statista is the leading statistics company on the Internet. Statista aggregates data on a professional level from different institutes and sources. There are over 80,000 topics from more than 180,000 different sources available.  

Each statistic can be downloaded in different formats so that they can be integrated into the document (Graphic PNG file, PowerPoint file, PDF file, and Excel chart).

How to Video

Occupational Outlook Handbook

Understanding your Market

U.S. Census Data - https://www.census.gov/

        Explore Census Data - https://data.census.gov/cedsci/

Use Advanced Search for Filters.

Quick Facts - https://www.census.gov/quickfacts/fact/table/US/PST045219

 

Demographics

The Racial Dot Map

This US map is a visual representation of the population density and racial diversity in the United States.  The 308,745,538 dots represent "each person residing in the United States at the location they were counted during the 2010 Census."

Racial-Dot map

http://demographics.coopercenter.org/racial-dot-map/​

Image Copyright, 2013, Weldon Cooper Center for Public Service, Rector and Visitors of the University of Virginia (Dustin A. Cable, creator).

Subject Guide

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Tonya Fawcett
Contact:
Morgan Library, Room 204
574.372.5100 x6291
Website

StatsAmerica

The Big Radius Tool is intended to provide “gross” numbers for a mileage-based radius, beginning at 50 miles and going up to 500 miles. Counties are aggregated, so this isn’t a hyper-precise tool but is intended to provide intelligence on the counties within a large (50 miles or more) radius.

Use It to:

  • Enumerate how many people live within a certain radius
  • See which counties are the largest and/or the fastest growing
  • Quickly learn the size of the labor force and unemployment rate ranges of the counties in the radius
  • Determine which industry sectors are among the largest in the radius

How to Use It:

It’s easy—just type in the name of a city or county and use the “autofill” to choose the center point of the radius. Then use the slider to increase or decrease the radius (minimum is 50 miles). 

574-372-5100 ext. 6297
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Grace College & Seminary
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Winona Lake, IN 46590
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